W Magazine: The Art Issue

W Magazine: The Art Issue

In thinking about Art media theory and discourse, I wondered about what mainstream magazines featured art. It's pretty rare that non-art specific magazines will showcase art or up-and-coming artists unless it somehow fits their agenda in that particular time, for instance if a particular artist or work of art intersects with something important to their brand, they will feature it.

I was looking at some of the more mainstream magazines, and it looked like W was one of the ones that will feature art occasionally. This could be due to the fact that their subscribers and readers have interests in the art world and art discourse, whereas readers of some other magazines would not. Also, W considers art to be one of it's 'tags' (Fashion, art, & culture).

They even have an art issue, and you may remember the November 07 cover by Richard Prince. who famously painted portraits of celebrities to look like photographs.

In another 'Art Issue' cover, W attempts to cover the art world key players and even feature some of the more up-and-coming artists.