I thought it would be interesting to see how the current state of the economy has affected museums as institutions. As we know, museums have now taken the marketing aspect of the game much more seriously, as evidenced through some of the very impressive websites out there.
I was looking into MOCA-LA and it seems as though they have run into some troubles lately. Although this could be attributed to a mis-management of sorts, it seems that MOCA lost around 44 million of their $50 million endowment.

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