Kuspit describes art today as "grounded in codes rather than images".
For the postmodern (or po-pomo) artist, the "creation of the code becomes the primary creative act".

Art history

High Culture

mass media/film studies = comfortable with low or mass culture
"Visual culture: vision is a mode of cultural expression and human communication as fundamental and widespread as language"
Jay Leno's headlines
This popular segment on the Tonight Show is all the more indicative of the importance of visual cues.
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