Roy Lichtenstein’s images may be some of the most recognized apart from Andy Warhol’s in the pop art movement. In 1961 Lichtenstein began his first Pop paintings using cartoon images and techniques derived from the appearance of commercial printing. This phase would continue to 1965 and included the use of advertising imagery suggesting consumerism and homemaking. Rather than attempt to reproduce his subjects, his work tackled the way mass media portrays them. Lichtenstein would never take himself too seriously however: "I think my work is different from comic strips- but I wouldn't call it transformation; I don't think that whatever is meant by it is important to art". (From Wikipedia)
Kiehl’s
I was in Los Angeles a couple weeks ago and I noticed this window display (and took a picture with my handy iphone) at the Kiehl’s store and thought, Lichtenstein (like Warhol) might actually not mind this. I saw that the same display at the store in Georgetown, so it is clearly a campaign they are doing. This prompted me to check out their website where they have set up the entire Lichtenstein branding experience, complete with an interactive comic strip that you can create!
The Sneaker
The Nike Vandal: Lichtenstein edition. The Vandal is part of a Pop Art Pack made by Nike. They feature benday dots and comic-like “Pop Art” illustrations on the back panel that are used throughout the work of legendary pop artist Roy Lichtenstein. Even the famous shoe brand has gotten in on the action, which seems one of the more unlikely pairings, but actually works out very nicely.
School Supplies?
The Homey Lichtenstein pen commemorates an American icon, Homer Simpson, in the Ben-Day dot style of Pop Art icon, Roy Lichtenstein. The Simpsons as cartoon characters themselves have such a huge stamp on American pop culture that this partnership is almost seamless. Also, if any of you remember Saved by the Bell, Screech and many of the other kids carried around folders with many of Lichtenstein’s famous images, most notably the “girl with hair ribbon”.
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