



I love Los Angeles. I love Hollywood. They're beautiful. Everybody's plastic, but I love plastic. I want to be plastic. --Andy Warhol





I wrote about Gaga's appointment as creative director back in May, and it looks like she lived up to her title, not just as a celebrity spokesperson, but as a legit part of the creative team. Gaga and Polaroid debuted 3 new products at the Consumer Electronics Show in Vegas this past week.
GL 20: Camera Sunglasses







Polaroid is making a comeback.
That's right. Don't believe me? Check out who they just named as their new Creative Director...
If their website is any indication, they are definitely riding on the tech wave, and doing a pretty kick ass job of it.
Polaroid says,
The collaboration will deliver new products that mix the best of “instant” with digital era multi-media. Lady Gaga has a personal connection to the Polaroid experience that she wants to share with the world through the introduction of products that will appeal to a new generation –building on the Polaroid movement into the future.
Gaga looks so Grace Kelley-esque in the bottom right polaroid
If I remember correctly, Polaroid ended instant film in 2008, and hipsters everywhere were rushing to Wal-Mart (who I think was the only retailer carrying the film) to buy out all the stock. Urban Outfitters, being the representative for hipsters everywhere, announced in late 2008 that they would sell the remaining 700 sets of instant film across the US and UK. Well, never fear hipsters, it may have been a tough year without your film, but Polaroid has come back with a vengeance.
It seems that they have realized that they need to get back to the core of their brand. Polaroid was at one point a noun. You would say, check out this Polaroid, instead of 'photo' or 'picture'. I think they may have figured out a way to get back. Enlisting Lady Gaga (recently named Time's most influential person) was not a bad idea.
Only time well tell if this realization comes too little too late, or if there is still a viable market out there for instant. I am putting my money on my feeling that there are enough people out there too keep the brand relevant. The new Polaroid 300 I must admit looks pretty cool, and it even comes in 3 colors!
I started thinking of this post in terms of what first comes to mind when I think of electronic music. I first thought geographically, and mostly associated the genre with Europe. Then I started to think of the music I am listening to these days, and I realized most of the stuff I am really digging is one form of electro or another. Either electro pop, electro-synth-pop, electro indie-rock, etc etc etc….Even Wikipedia has a very extensive list of the different sub-genres which you can check out here:
So, in terms of a breakdown here are some interesting sub-genres that I think are worth looking at:The resurgence of the DJ: (EURO style)
Tiesto
Armin Van Buren
David Guetta
Paul Van Dyk
Ferry Corsten
Electro-pop (UK style)
La Roux
is an English electropop duo band whose music is influenced by 1980s synthpop including Yazoo, Depeche Mode, The Human League, Heaven 17, and Blancmange. I got to see them live this summer in Los Angeles and they really had that element that literally put a jolt of electricity through the crowd. The playful melodies in songs such as "I'm Not Your Toy" and "Tigerlily" re-charged the initially dull audience into replicas of the energizer bunny.
Little Boots
is an English electropop musician who sings and plays the keyboard, piano, stylophone and a Japanese electronic instrument, called Tenori-on is definitely putting her stamp on the electro-pop movement. Check out her songs "Stuck on Repeat" and "New in Town"
and across the Pond...
In Lady GaGa’s new album The Fame Mons†er: a new, monstrous side of GaGa is shown. A side that can be attributed to the European Electro-Industrial vibe present in her songs such as "Dance in the Dark". This new eerie and metallic sound substantiates her equally eerie lyrics that allude to other highly respected artists such as Plath and Kubrick. The album’s high-voltage delivers and liberates the listener. An escape to a filthy over-sized 'warehouse' somewhere in Eastern Europe, echoing with the sharp current of electricity.
Down Under
Sneaky Sound System
are very well received in the dance scene, and some of their stuff has been remixed by Tiesto making for an interesting sound:
Cut Copy
is a synthpop band from Melbourne, Australia. Their sound, often labeled as electropop, draws considerable influence from 80s new wave, synth-pop and post-punk genres.
Ladyhawke
all of her music is very nostalgic of the 1980s, (her name is a riff on the movie of that decade), but her music featuring PNAU is especially noteworthy.
Rock fusion
MGMT
"We weren't trying to start a band," remarked Goldwasser. "We were just hanging out, showing each other music that we liked." They experimented with noise rock and electronica before settling on what David Marchese of Spin calls "their current brand of shape-shifting psychedelic pop."
Phoenix
An interesting thing about Phoenix (who I think are one of the best indie rock outfits on the scene today): In early 2009, it was announced that the band was returning with a new album titled Wolfgang Amadeus Phoenix, which was released on May 25, 2009. The album was recorded in Paris by Cassius's Philippe Zdar who co-produced and mixed the album. Cassius is a French house music duo consisting of producers Philippe Cerboneschi and Hubert Blanc-Francard, better known as Philippe Zdar and Boom Bass. You can definitely hear the house influence on Phoenix's new record (especially in Fences, Girlfriend, and Armistice) which I think makes for an amazing one, and the technique in the recording is phenomenal.
Experimental (goes Canadian)
Crystal Castles
is an experimental electronic music band from the province of Ontario consisting of producer Ethan Kath and vocalist Alice Glass. Crystal Castles are known for their chaotic live shows and their low-fi melancholic home productions. To listen to Crystal Castles "is to be cast adrift in a vortex of deafening pain without a safety net. You get the feeling you could do anything in the world, but that that "anything" would ultimately mean nothing. Crystal Castles marks a nuanced emotional territory that dance music never covered before." (BBC).
MSTRKRFT
is an electronic music group from Toronto. MSTRKRFT (pronounced Master Kraft) have been commissioned to remix songs by such artists as Justice, Bloc Party, Metric, Wolfmother, and Annie and The Kills...and you have probably heard Heartbreaker featuring John Legend, one of their singles:
These are just some of my favorites, and hopefully are illustrative of how influential electronic music is across the board...perhaps it is THE postmodern musical genre of our time, and can be counted on for constantly mixing and remixing (quite literally) the music scene for our enjoyment and paving the way for more groundbreaking sounds to come...PS... I also love this Felix Da Housecat Remix of the Nina Simone song "Sinnerman" which is now being featured in the new HTC mobile phone commercial you have probably seen on TV in the past couple of weeks...
What I found to be most interesting in reading through his interviews was this notion of the narrative in cinema, and his feelings of enslavement by the very idea. Usually when someone critiques a film (not necessarily a professional critic, but maybe an average consumer of this popular art form) you will hear them say something like, “it was a little slow”, or maybe ‘it was too fast paced’, (the latter being less common I presume). I think it’s safe to say that these critiques are really of the narrative structure of the film, rather than the actual visual nature of the movie (this is just my idea, and I could be wrong). I found his discussion on the narrative nature of cinema to be very interesting, as he doesn’t feel like it is conducive to it. Or maybe not that it’s not conducive to it, but that it should transcend storytelling to achieve other ends.
“These may be heretical opinions, but I don't think that cinema is a very good narrative medium. I think if you want to tell a story you should be a writer -- it's far more powerful. I think that cinema should be allowed to get on with other things.” He says that like music and painting have done before it, cinema also needs to explore other elements apart from the narrative. He even proposes that cinema needs to ‘dump’ narration altogether. He explains that there is and should be another purpose for cinema aside from just telling stories. He does however qualify this statement by saying, “I'm not against narrative, I enjoy storytelling. I do think that cinema has so much to offer outside the slavery of narrative.” I think his choice of words here are quite audacious: it’s slavery.
Enter the Ivory Tower conundrum: Greenaway says, “I would continue to push in that direction [away from the narrative], though John Cage suggested if you introduce more than 20 percent of novelty into any artwork, you're going to lose 80 percent of your audience. And I want to go on making movies, so -- without any sense of condescension or patronage -- we have to work at a certain pace, otherwise I'm going to disappear into the outer darkness and never make another movie. And I want to make mainstream movies. This might sound very strange, but I don't want to live in an ivory tower, I don't want to be an underground filmmaker. I want to make movies for the largest possible audience, but arrogantly I want to make them on my terms.” Herein lies the dilemma of every indie (or art-house) filmmaker (or musician, artist, etc) out there: How can you get your work to reach a lot of people (which is always the goal, because culture is shared after all) while protecting it from the agendas of those with the money and power (Hollywood, production companies, etc) to do so? I feel like this struggle for credibility and audience, and let’s face it—money—is one that may have no end. This problem of course is not unique to cinema, and exists in all realms of cultural production.
This brings me back to a little earlier in the discussion to the idea of the slavery of narratives. The Pillow Book, although highly stylized visually by integrating all different types of cutting edge technologies, is very much a narrative, and not only does it have a definite narrative structure, but it was in a sense adapted from a preceding text (although the film is set in the modern day and the stories are different). When confronted with this in an interview, Greenaway said, “One shouldn't start a discussion of this film by referring to a set text because the origins of the project are much deeper than that, and respond to, I suppose, my general sense of anxiety and disquiet about the cinema we've got after 100 years -- a cinema which is predicated on text. So whether your name is Spielberg or Scorsese or Godard, there's always a necessity to start with text and finish with image. I don't think that's particularly where we should organize an autonomous art form. That's why I think that, in a way, we haven't seen the cinema yet, all we've seen is 100 years of illustrated text.”
I think this is a very interesting point, and I will definitely keep my eye out for Greenaway’s next projects, and hopefully he will produce the breakthrough in cinema, not just ‘illustrated text’. Just to relate these ideas to my own very recent experience, I saw the second installment in the Twilight franchise: New Moon (along with 5,000 other screaming girls at the Georgetown theater), and I must say I was a bit disappointed. I will admit (for the purposes of this blog) to being part of this subculture of fanatics surrounding the franchise, and I found myself identifying (if only slightly) with Greenaway’s analysis of cinema as a poor medium for narratives. I felt as though (especially in the second installment) that the book was infinitely more satisfying in this respect than the highly anticipated film. You always hear that the ‘books are always better than the movies’ but on the flip side there is always a delight in seeing narratives take on a visual form. I guess I will conclude by saying that although it is very difficult for me to envision a world and cinema culture in which narratives are obsolete, I still welcome the prospect of a cinematic departure from the narrative into something new.